Seattle Animation Film Festival
I drew inspiration from a childhood favorite animated film, "Little Nemo: Adventures in Slumberland." In this old animated film, the line between Nemo's dreams and reality are blurred as both world's collide. I wanted to evoke a feeling of nostalgia in the viewers with a dreamy landscape, imaginative visuals, and warm cotton candy gradients.
To play up the idea of imagination unfolding, I created a logo for SAFF that reveals a different colored face at each fold. Accompanying the logo is Brandon Grotesque, a friendly typeface and appropriate for the target market at SAFF. I also took the typeface Billy and altered the type for a handwritten feel in some of the campaign advertisments.