All Posts in Special Topics
Over the weekend we met and started breaking down how we plan to illustrate a few our scenes and illustration styles we liked on our pinterest board. We really liked using a minimal color palette with tints of the same color family, simple shapes, and contrasting tone to show depth such as this image below.
During class, Michael and Caitlin worked on refining the scenes. Here is where they got with our office cubicle illustration.
I started watching Character Animator tutorials and reworked one of our character illustrations, specifying each individual character body part layer in Illustrator before bringing it into CH. It's not totally refined but made some major progress in getting my character to respond to my facial moves. This program is so freaking awesome!
For our video we wanted to adpat the idea of the split screen our users wanted by showing two characters as our users in their office cubicle environment. The divider in the cubicle would act as a the split screen to show the different personas. Our brand is also extremely friendly, so we wanted a conversational tone to the copy. We decided on having audio narration that felt informative to the user showing a solution to a relatable problem, and less of a sales pitch.
We got together to do the storyboarding. Caitlin and Michael worked in After Effects before so I'm excited to get a chance to work with an unfamiliar program. Knowing what we do know about AE we knew we had to think the transitions between scenes and how we could maximize the use doing this all on a large single art board. We discussed the visuals, tone, timing, and story line.
After looking through a lot of our motion graphic inspirations, we decided our characters would be made up of basic shapes rather than making them actual people. I started doing some pencil / paper sketches and will later experiment with digital ones in Illustrator. We also discussed over the weekend more of a breakdown of possible story lines and the personality of our characters in it.
Pencil Character Sketches:
Building our story:
After our surveying potential users on our digital logo variations, Michael refined the logo based on user feedback. We also started to work on the storyboarding for our video concept. In addition to this we did a user testing survey on men in our target market.
We asked people to pick their top 3 (out of 6 options) most important core concepts of Spark:
1. Getting the perfect, customized date
2. Having choices laid out for me
3. Saving time
4. Always having a dependable resource and always having a good idea
5. the promise of fun
6. catalyst for love
Then we asked for feedback on the color palette which resulted in a nearly unanimous response for option 4.
Lastly we wanted feedback on storylines for our video. We asked people to with in on the following:
1) “Game time”
Basic story: You watch a guy move through his day, a few ups and downs, catalogued on screen as “wins” and “losses”, using animation. Guy uses Spark app to plan out date quickly and successfully while busy.
Sample language: “Eats healthy breakfast” (shows donut and coffee, shows that he loses points), “Finds perfect casual but romantic bistro” (shows him using app, winning points) “Makes reservation for 7pm” (shows him using app, winning points)
Basic Story: Split screen of someone using the app contrasting to someone planning a date without the app. See the app user winning, watch non-app user struggling until pushed off screen.
Sample language: “Using Spark is easier than filling a laundry basket with kittens. Dating isn’t easy, why not use Spark?”
Basic Story: Guy messages his buds to tell then he got a date with someone awesome (show messaging popping up around him as he moves through his day. In the time they can suggest terrible date ideas, he uses Spark to find a perfect date.
Sample language: “”You should totally take her to game works!” “I got a reservation already. Thanks for being terrible at suggesting date ideas, but being great friends!“”
The split screen resulted in the most popular story line. Our next steps will be to solidify the storyboard for our video.
This week we took the feedback we got on our sketches from Robynne Raye and digitally translated them in Illustrator. Our logo would be used for an app, we wanted the visual language to translate well on the web. We experimented with mostly san serif fonts to communicate a friendly approach in our brand. We also did some subtle adaptations to the letterforms (a little spark..ha). There was an attempt in altering a slab serif but it felt too harsh. Here are the digital iterations:
This week we honed in on trying to get the name down for our date planning app. Below is a list of names we generated.
We surveyed individuals within our user profile for feedback separately to see what name they felt best represented the brand concept. Ultimately the winning name that pulled the most votes was "Spark." From there we started sketching logos that equally expressed the name and brand. Logo design has been proven to be a struggle in trying to communicate the brand without necessarily making it carry the entire literal message of it. Here are a few of our sketches on logo iterations. We wanted to show the feeling of excitement and competence in our logo.
This quarter for Special Topics I'm partnering up with my fellow talented peers, Caitlin Esworthy and Michael Woody. One of our design goals is to explore branding and brand strategy and make a large quarter long-project out of it. After several brainstorming sessions and tough debate on a few great concepts, we narrowed it down to one we felt would be the best fit for us at. Our concept is a mobile dating application that will help the users find tailored first date ideas. With the increase in online dating and a dependency on tech devices there is a lack of time for creativity in making that good first date impression. Today we met up for a little white boarding brainstorm session and honed in on defining our app and primary user.
The app’s primary function will be to assist people with finding resources to plan a creative and successful date by providing a comprehensive database that customizes the experience based on the user’s input.
Our primary users are broken down into two categories. The first type of user would be someone who has a date lined up but doesn’t quite know what to do next and needs to use our app to create the perfect date to move to the next level. The second type of user is someone who is already in a long term relationship but needs to reignite the spark in the relationship by finding a new creative date in our app.
We also put a lot of thought into defining what our brand IS and ISN'T and what our overall position is. In conclusion we felt our brand is 70% excitement and 30% competence. We thought about celebrity personas that reflect our brand as well and Max Greenfield from New Girl and Ellie Kemper from Unbreakable Kimmy Schmidt came to mind if we could put some faces to it.
On Sunday we're going to meet again to create a timeline for our project and get more research done for the deliverables we want to include. Overall really excited about having full creative control on this project and can't wait to see what we create over these next 10 weeks.