This week we took the feedback we got on our sketches from Robynne Raye and digitally translated them in Illustrator. Our logo would be used for an app, we wanted the visual language to translate well on the web. We experimented with mostly san serif fonts to communicate a friendly approach in our brand. We also did some subtle adaptations to the letterforms (a little spark..ha). There was an attempt in altering a slab serif but it felt too harsh. Here are the digital iterations:
