For our video we wanted to adpat the idea of the split screen our users wanted by showing two characters as our users in their office cubicle environment. The divider in the cubicle would act as a the split screen to show the different personas. Our brand is also extremely friendly, so we wanted a conversational tone to the copy. We decided on having audio narration that felt informative to the user showing a solution to a relatable problem, and less of a sales pitch.
We got together to do the storyboarding. Caitlin and Michael worked in After Effects before so I'm excited to get a chance to work with an unfamiliar program. Knowing what we do know about AE we knew we had to think the transitions between scenes and how we could maximize the use doing this all on a large single art board. We discussed the visuals, tone, timing, and story line.
Published by: Natassia in Special Topics