This week we honed in on trying to get the name down for our date planning app. Below is a list of names we generated.
We surveyed individuals within our user profile for feedback separately to see what name they felt best represented the brand concept. Ultimately the winning name that pulled the most votes was "Spark." From there we started sketching logos that equally expressed the name and brand. Logo design has been proven to be a struggle in trying to communicate the brand without necessarily making it carry the entire literal message of it. Here are a few of our sketches on logo iterations. We wanted to show the feeling of excitement and competence in our logo.