This week we focused on the UX side of our app. We mapped out a users task flow in finding their perfect date. We also created rough UI wireframes of our screens in the app that we will later animate in After Effects to show the basic overview of what Spark has to offer and how to use it. We also met up with Marc Salverda and Erik Fadiman to talk about what would be the best way in approaching this UX lite animation.
This week we honed in on trying to get the name down for our date planning app. Below is a list of names we generated.
We surveyed individuals within our user profile for feedback separately to see what name they felt best represented the brand concept. Ultimately the winning name that pulled the most votes was "Spark." From there we started sketching logos that equally expressed the name and brand. Logo design has been proven to be a struggle in trying to communicate the brand without necessarily making it carry the entire literal message of it. Here are a few of our sketches on logo iterations. We wanted to show the feeling of excitement and competence in our logo.
Today in Special Topics we did a 1 hour design sprint. In 1 hour we had to design an open house poster for print and web geared towards potential SCCA students like ourselves. It was challenging and fun with the time restraint trying to calmly design while my brain is scrambling simultaneously. Overall I'm happy with the results considering it was an hour but definitely see things I would tweak and change. I ran out of time towards the end while doing the web version and would want to make it slightly different than the print version. I wanted to create a fun and playful poster while keeping a minimal design.
(I just couldn't totally decide on the placement of the date info on the web version so you get both)